Goal: To preview and promote Unites Airlines’ new international business class, launching in December of 2016.
Result: 7,000 cardboards produced and distributed.
Strategy: HOSTING & APP DEVELOPMENT - United came to Knoxlabs looking for a way to share the 360 preview of their new international business class in-flight experience. Knoxlabs took their 360 footage and put it together as a VR experience. We also built a 360 landing page, accessible on Android, iOS and desktop browsers.
CARDBOARDS - Knoxlabs designed, produced and distributed cardboard viewers to go along with the VR experience.