Goal: To promote the 600th episode of the iconic TV show that was filmed for VR viewing.
Result: 25,000 cardboards produced and distributed.
Strategy: The Simpsons needed to produce and distribute more than 25,000 cardboard headsets in order to make their 600th episode accessible to fans. Knoxlabs came on board at the eleventh hour, with only two weeks to fulfill the order.
With a hard deadline, our team was able to rally and get all the headsets into production immediately. We also set up a landing page where fans could claim their cardboards before the release of the episode. The 25,000 branded Simpsons headsets sold out in a matter of days.