New York Times | custom branded Cardboard headset | Knoxlabs

Branding - New York Times2

Strategy: The New York Times was the first publication to recognize the tremendous power of VR in journalism, and thus launched a massive campaign for reporting both hard and soft news through a 360 immersive format.

Before the launch of their New York Times VR application, the newspaper commissioned Knoxlabs to produce and distribute over 50,000 cardboards.

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