Coors Light | custom branded Cardboard headset | Knoxlabs

Branding - Coors2

Knoxlabs partnered with Walton Isaacson to create a VR experience and app that featured athletes conquering treacherous mountains and other dangerous terrains. The idea was to get participants of the experience to talk about the mountains they’ve climbed in their own lives.

In just two weeks, Knoxlabs put together an app compatible with Android, iOS and web browsers. Complete with a streamlined UX, the Coors app enabled customers to experience the brand’s VR adventures with just their smartphones and a regular cardboard VR viewer.

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