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Conquer Your Mountain

Goal: To engage customers with Coors Light and celebrate the incredible feats, big and small, that people achieve every day.

Result: At least 50,000 customers and impressions reached.

Experience it Now!

Knoxlabs partnered with Walton Isaacson to create a VR experience and app that featured athletes conquering treacherous mountains and other dangerous terrains. The idea was to get participants of the experience to talk about the mountains they’ve climbed in their own lives.

In just two weeks, Knoxlabs put together an app compatible with Android, iOS and web browsers. Complete with a streamlined UX, the Coors app enabled customers to experience the brand’s VR adventures with just their smartphones and a regular cardboard VR viewer.